The primary ingredient in most cosmetic formulations, acting as a solvent for other ingredients.
Usually helps with
Hydration
A gentle clay known for its absorbent properties, helping to draw out impurities and excess oil from the skin.
Usually helps with
Oiliness, pore cleansing
Another type of clay with strong absorbent properties, effective at drawing out toxins and impurities.
Usually helps with
Oiliness, deep cleansing
A solvent and humectant that helps to improve the texture of the product and draw moisture to the skin.
Usually helps with
Hydration, product texture
A widely used humectant that attracts water to the skin, helping to keep it hydrated and soft.
Usually helps with
Hydration
Colorant
CI 77891/Titanium Dioxide
A white pigment used for color, also has some UV filtering properties.
Emollient
Caprylic/Capric Triglyceride
A fatty acid derived from coconut oil and glycerin, used to soften and smooth the skin.
Usually helps with
Emollience, skin softening
Emollient/Thickener
Cetearyl Alcohol
A fatty alcohol that acts as an emollient and thickener, helping to improve product texture and skin feel.
Usually helps with
Skin conditioning, texture
Absorbent
Zea Mays Starch/Corn Starch
A natural absorbent that can help to soak up excess oil and provide a mattifying effect.
Usually helps with
Oil absorption
Preservative
Phenoxyethanol
A common preservative used to prevent microbial growth in cosmetic products.
Usually helps with
Product preservation
Watch for
Can be irritating for some sensitive skin types
An emulsifier that helps to blend oil and water ingredients, and can also act as a surfactant.
Usually helps with
Product stability
Watch for
Can potentially enhance penetration of other ingredients
Humectant/Preservative Booster
Caprylyl Glycol
A humectant that also has antimicrobial properties, often used to boost the effectiveness of preservatives.
Usually helps with
Hydration, preservation
A natural polysaccharide used as a thickening agent to improve product texture.
Usually helps with
Product texture
Emollient/Preservative Booster
Ethylhexylglycerin
A skin-conditioning agent and preservative booster that can improve skin feel.
Usually helps with
Skin conditioning, preservation
A form of Vitamin E, known for its antioxidant properties, helping to protect the skin from free radical damage.
Usually helps with
Antioxidant protection
Emulsifier/Skin Conditioning
Lecithin
A phospholipid that acts as an emulsifier and skin-conditioning agent, helping to create a smooth texture.
Usually helps with
Emulsification, skin conditioning
Soothing Agent
Aloe Barbadensis/Aloe Barbadensis Leaf Juice
Known for its soothing, hydrating, and anti-inflammatory properties, it helps to calm the skin.
Usually helps with
Soothing, hydration
Exfoliant/Soothing Agent
Avena Sativa Flour/Oat Kernel Flour
A natural exfoliant that also has anti-irritant and anti-redness properties, helping to soothe the skin.
Usually helps with
Gentle exfoliation, soothing
A skin-conditioning agent that helps to soothe, protect, and promote healing.
Usually helps with
Soothing, skin healing